Brand Strategist | People Developer | Growth Partner
Hello, I’m Cynthia Koong, founder of The Sunny People.
A boutique studio dedicated to supporting brands and people transform, grow with clarity, purpose and impact.
With close to two decades of experience across Asia-Pacific and China, I’ve led global companies, emerging businesses, and individuals in navigating market expansion, brand evolution, personal growth and career transitions. My background blends strategic brand development with people-focused insight—because in today’s world, business growth and human behaviour are inseparable.
Why The Sunny People?
The name reflects what I aim to bring to every project: grounded optimism and clear direction.
"Sunny" isn't just about positivity, it’s about light, clarity, and forward momentum. We show up to support clients navigate complexity, unlock possibilities, and move toward what’s next with confidence.
Who Are The Sunny People?
While I lead this boutique studio, The Sunny People is supported by a trusted collective of expert collaborators and coaches. Each brings deep expertise across brand strategy, facilitation, cross-cultural insight, emotional wellbeing, and personal and career development.
Together, we deliver work that is not only strategic but also thoughtful, contextually grounded and sustainable. Whether we’re supporting brand growth or guiding people through change, our approach is always tailored, relevant, and real.
Founder of The Sunny People, ICF-Certified Coach.
